Chipotle 推出三英尺宽巨型外卖袋

Marketers have long used novelty items as a way to tap into consumers’ niche interests in creative and unexpected ways. In the past few months, a slate of marketers have looked beyond their usual stomping grounds to release high-end handbags as a way to build an emotional connection with fans of fashion. Chipotle today debuted a “Big Ass Chipotle Bag,” a limited-edition version of its takeout bag that capitalizes on the current trend surrounding oversized fashion bags . Betty

Chipotle于10月13日推出三英尺宽、170升容量的限量版外带袋，推广其Family Meals家庭套餐（每人10美元，供4-6人食用）。每周有2,000名通过App或网站下单家庭餐的美国Chipotle Rewards会员可参与抽奖，活动前两天还在美加部分门店限量发放。该活动是品牌与新创意代理Gut的首次主要合作，也是新任首席品牌官Fernando Machado的早期作品。