Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
Marketers have long used novelty items as a way to tap into consumers’ niche interests in creative and unexpected ways. In the past few months, a slate of marketers have looked beyond their usual stomping grounds to release high-end handbags as a way to build an emotional connection with fans of fashion. Chipotle today debuted a “Big Ass Chipotle Bag,” a limited-edition version of its takeout bag that capitalizes on the current trend surrounding oversized fashion bags . Betty
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Marketers have long used novelty items as a way to tap into consumers’ niche interests in creative and unexpected ways. In the past few months, a slate of marketers have looked beyond their usual stomping grounds to release high-end handbags as a way to build an emotional connection with fans of fashion. Chipotle today debuted a “Big Ass Chipotle Bag,” a limited-edition version of its takeout bag that capitalizes on the current trend surrounding oversized fashion bags . Betty
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Marketers have long used novelty items as a way to tap into consumers’ niche interests in creative and unexpected ways. In the past few months, a slate of marketers have looked beyond their usual stomping grounds to release high-end handbags as a way to build an emotional connection with fans of fashion. Chipotle today debuted a “Big Ass Chipotle Bag,” a limited-edition version of its takeout bag that capitalizes on the current trend surrounding oversized fashion bags . Betty
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