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Salesforce Marketing Blog·· 2026-09-09

New Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity

New Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity

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Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year — and managing AI is the biggest reason why. Rising revenue complexity is straining finance teams: 65% now manage multiple revenue models; 71% sell through more channels than a year ago. AI is one place finance leaders are finding relief: 90% who use it report ROI, but adoption stays cautious, with security, governance, and cost as top-named blockers. Salesforce’s new CFO Priorities Repor

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Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year — and managing AI is the biggest reason why. Rising revenue complexity is straining finance teams: 65% now manage multiple revenue models; 71% sell through more channels than a year ago. AI is one place finance leaders are finding relief: 90% who use it report ROI, but adoption stays cautious, with security, governance, and cost as top-named blockers. Salesforce’s new CFO Priorities Repor

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Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year — and managing AI is the biggest reason why. Rising revenue complexity is straining finance teams: 65% now manage multiple revenue models; 71% sell through more channels than a year ago. AI is one place finance leaders are finding relief: 90% who use it report ROI, but adoption stays cautious, with security, governance, and cost as top-named blockers. Salesforce’s new CFO Priorities Repor

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    Salesforce发布CFO优先级报告:AI与智能体应对营收复杂度;salesforce;发布调研报告;CFO Priorities Report(865位财务领导者双盲调研)

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