Daft Punk gets brickified in new global Lego campaign
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The Lego Group has teamed up with French electronic music duo Daft Punk for a new global brand campaign, giving the pair’s iconic robot personas a brick-built makeover. The collaboration has launched with a hero film soundtracked by Daft Punk’s “Voyager” and “Human After All”, following Lego minifigure versions of the duo as they navigate a mysterious digital landscape. The film opens with the brickified duo standing before a glowing crimson light in the shape of Lego’s iconi
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- Mumbrella公开报道Daft Punk gets brickified in new global Lego campaign
The Lego Group has teamed up with French electronic music duo Daft Punk for a new global brand campaign, giving the pair’s iconic robot personas a brick-built makeover. The collaboration has launched with a hero film soundtracked by Daft Punk’s “Voyager” and “Human After All”, following Lego minifigure versions of the duo as they navigate a mysterious digital landscape. The film opens with the brickified duo standing before a glowing crimson light in the shape of Lego’s iconi
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