Lee Kum Kee and Chemistry team up with some of Auckland’s mo
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Global condiment manufacturer Lee Kum Kee has taken its ‘Bring your ingredients to life’ campaign off the billboards and onto the plates of some of Auckland’s favourite restaurants. To reach Gen Z and millennials, Chemistry partnered with Khu Khu, Hapunan, Onemata, Mama Kopitiam and Bali Nights on a five-part video series. It stars their chefs and the signature dishes they create with Lee Kum Kee’s authentic Asian sauces. At its heart, it’s a grassroots story. Rather than fil
摘自 StopPress
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- StopPress公开报道Lee Kum Kee and Chemistry team up with some of Auckland’s most-loved restaurants
Global condiment manufacturer Lee Kum Kee has taken its ‘Bring your ingredients to life’ campaign off the billboards and onto the plates of some of Auckland’s favourite restaurants. To reach Gen Z and millennials, Chemistry partnered with Khu Khu, Hapunan, Onemata, Mama Kopitiam and Bali Nights on a five-part video series. It stars their chefs and the signature dishes they create with Lee Kum Kee’s authentic Asian sauces. At its heart, it’s a grassroots story. Rather than fil
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