The marketing funnel is flattening as websites become librar

Consumers can now research products, compare options, and receive recommendations within an AI conversation, sometimes without visiting the websites that would previously have supported those stages. This shift in user behaviour and technology is changing the role of a brand’s website, and how it needs to do more than guide visitors through a traditional path to conversion. It’s a topic that drew a fair bit of commentary at IAB’s Brisbane Market Update this past week, referre

摘自 Mumbrella

还没有足够的连续观测数据，暂不绘制趋势。