Addressability is back as a headline concern for attendees a

The digital media industry’s Fall conference season is well underway, and after the bombast of Advertising Week New York came Prebid Summit, a one-day event focused more on solving ad-tech problems than on traditional Madison Avenue pageantry. When Google U-turned plans to phase out third-party cookies in Chrome last year , many in ad tech thought the issue of addressability — namely, how large platforms such as web browsers and mobile OS providers can restrict third-party ad

摘自 Digiday

还没有足够的连续观测数据，暂不绘制趋势。