Video Futures Collective targets January launch for measurem
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Where are you with the growth of the VFC? Murray Love: Initially the VFC was a think tank. It was eight organisations – Amazon, Disney, Foxtel, Netflix, Samsung, SBS, Vevo and Youtube. At the start of this year, it became an incorporated business, a not-for-profit, with members paying. We are now about helping those eight global and local brands do things better. We are also talking to agencies and saying, ‘What do you want us to solve?’ It’s outcomes, it’s attention. Answeri
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- Mumbrella公开报道Video Futures Collective targets January launch for measurement platform
Where are you with the growth of the VFC? Murray Love: Initially the VFC was a think tank. It was eight organisations – Amazon, Disney, Foxtel, Netflix, Samsung, SBS, Vevo and Youtube. At the start of this year, it became an incorporated business, a not-for-profit, with members paying. We are now about helping those eight global and local brands do things better. We are also talking to agencies and saying, ‘What do you want us to solve?’ It’s outcomes, it’s attention. Answeri
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