Big-Box Briefing: How brands are juggling new marketplaces t

This is the latest installment of the Big-Box Briefing, a weekly Modern Retail+ column about the strategies of major retailers. More from the series → ‘Tis the season for new sales channels. As more brick-and-mortar retailers launch their own third-party marketplaces, brands have more paths than ever before to reach new customers, but also new systems to master. While Amazon remains the go-to place for most brands that want to sell through a third-party marketplace, Walmart’s

摘自 Modern Retail

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