How AB InBev built a culture of creative effectiveness that

This audio is auto-generated. Please let us know if you have feedback . ORLANDO — AB InBev in May was named the Cannes Lions Creative Marketer of the Year, becoming the first company in the Festival of Creativity’s history to win the award for a third time. For Global Chief Marketing Officer Marcel Marcondes, the accolade wouldn’t have meant much if the creativity it was being lauded for didn’t also drive growth, like the 11% revenue increase the company saw in Q2 2026. “We'r

摘自 Marketing Dive

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