Bakers Delight launches sandwich deli pop-up in Collingwood

Indie agency Alt Shift has collaborated with Bakers Delight to launch a sandwich deli pop-up called Bakers Deli in Collingwood, which sold out quickly over two days. The event aimed to promote the bakery’s new Everything Sourdough range and generated significant social media engagement and media coverage. alt/shift in partnership with Bakers Delight launched Bakers Deli, the bakery’s first ever sandwich deli. The two day popup sold out before midday each day, and saw the stre

摘自 Mumbrella

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