Whatever the emergency

The Clios • • Description To mark the launch of their physical payment cards, Kardpay came back to me again. They now needed a longer and a more scripted ad than the previous one. "More cinematic". I put a ton of thought into it and started to handle the pre-prod, prod and post-prod to turn this 2‑min ad from an idea in my head into something that hopefully works. With the whole "it’s an ad" constraint in mind, the challenge was to build a story that grabs attention fast and

摘自 Ads of the World

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