Walmart CMO William White on breaking through in a competitive landscape and using values as a brand guide

本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。

Episode: Walmart CMO William White on breaking through in a competitive landscape and using values as a brand guide Show: Modern Marketers (Think with Google)

This week on Modern Marketers, Walmart SVP and CMO William White joins Google's Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks through during the busiest time of the year: the holidays. William discusses how brand purpose and values act as a guide, getting to the crux of what's driving consumer behavior and staying a season or two ahead.

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以上为节目官方 shownotes 原文，仅用于学习与研究。

完整节目请收听：https://podcasts.apple.com/us/podcast/walmart-cmo-william-white-on-breaking-through-in-a/id1860114911?i=1000740495768&uo=4

版权归 Google / Think with Google 及节目嘉宾所有。