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Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers

Frontier CMO · Google 出品 · 英文

其他时长未知2024-12-04Joshua Spanier

本集为英文节目,以下是官方 shownotes 原文(未改写、未翻译)。

Episode: Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy

This week on Modern Marketers, Tombras president Dooley Tombras joins Google's Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativity, and the partnership with PODS and Google to create an impossible ad campaign using generative AI. Dooley shares a few favorite campaigns from his 20 years at Tombras, how he balances classic marketing metrics with modern approaches, and what the next five years look like for the agency.

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以上为节目官方 shownotes 原文,仅用于学习与研究。

完整节目请收听:https://podcasts.apple.com/us/podcast/tombras-president-dooley-tombras-on-creating-an/id1860114911?i=1000740495698&uo=4

版权归 Google / Think with Google 及节目嘉宾所有。

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