Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers
Frontier CMO · Google 出品 · 英文
其他时长未知2024-10-23Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University's Kellogg School of Management, joins Google's Joshua Spanier and Bethany Poole to talk about Jim's career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-suite.
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/northwestern-kellogg-professor-jim-lecinski-on-being/id1860114911?i=1000740495639&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。