Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change
Frontier CMO · Google 出品 · 英文
其他时长未知2026-01-15Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: Norm de Greve on Growth, Reinvention, and Leading Through Relentless Change Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
Today’s CMO is being asked to deliver growth in a landscape defined by radical uncertainty and AI disruption. In this episode of Frontier CMO, Norm de Greve, Chief Growth Officer at General Motors, joins Josh to explore what it takes to drive reinvention inside one of the world’s most complex legacy brands. Norm uses his experience making high-stakes decisions that have defined his career— walking away from $2 billion in tobacco revenue at CVS to steering GM’s resurgence—and turns it into actionable tactics for modern leaders. His thesis: Own the entire business engine, not just the brand. Learn how to move at the speed of change, without losing your creative soul. Whether you are navigating the anxiety of the AI era or managing the tension between short-term performance and long-term brand building, this episode offers a masterclass in building sustainable systems for growth. 00:00 – Creative Still Matters in the Age of AI 00:24 – Welcome to Frontier CMO & Norm De Greve’s Journey 01:22 – Inside GM’s Turnaround and Reinvention 02:26 – Why Automotive Is One of the Most Powerful Brand Businesses 05:01 – Bankruptcy as the Catalyst for Change 06:11 – EVs, Profit Pressure, and a New Marketing Model 08:38 – Leading Teams Through Constant Change and AI Anxiety 10:11 – From CMO to Chief Growth Officer 13:48 – Short-Term Sales vs Long-Term Brand Building 23:48 – Rebuilding GM’s Agency Model with MediaMonks and Metropolis 31:34 – Why Brand and Human Taste Matter More in an AI World 34:24 – Field Notes from the Frontier: Growth, Change, and the Human Soul Learn more at Think with Google: https://business.google.com/us/think/frontier-cmo/ You can also find us on Apple Podcasts: https://podcasts.apple.com/us/podcast/frontier-cmo-podcast-by-think-with-google/id1860114911 Spotify: https://open.spotify.com/show/2frcKgPI191iwfmVMHGfgYAmazon Music: https://music.amazon.com/podcasts/f0b58c08-3ce3-418d-9dad-bd0635141ff4/frontier-cmo-podcast-by-think-with-google
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/norm-de-greve-on-growth-reinvention-and-leading/id1860114911?i=1000745265506&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。