McDonald's VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers
Frontier CMO · Google 出品 · 英文
其他时长未知2024-11-13Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: McDonald's VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
This week on Modern Marketers, McDonald's VP of Marketing Elizabeth Campbell joins Google's Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizabeth shares some of McDonald's most iconic marketing campaigns and product launches she has worked on over the years, as well as tips for engaging with consumers in a way that feels natural to them and how the brand decides what does and doesn't need to be tested.
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/mcdonalds-vp-of-marketing-elizabeth-campbell-on/id1860114911?i=1000740495767&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。