Lightning in a Can: Liquid Death’s Killer Creative
Frontier CMO · Google 出品 · 英文
其他时长未知2026-07-09Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: Lightning in a Can: Liquid Death’s Killer Creative Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
What does it take to “win the internet for a day”? What happens when a billion-dollar beverage company throws out the traditional marketing playbook and rises to the top without a brand book, ad agencies or creative briefs? Recorded live at Cannes Lions 2026, Frontier CMO host Josh Spanier joins Liquid Death’s Chief Media & Digital Commerce Officer Benoit Vatere for a refreshing conversation on the ‘method behind the madness’ of one of the most talked-about brands in marketing. From its outrageous creativity of “doing the unexpected” to its masterclass ability of turning awareness into sales, Benoit cracks open the can on how Liquid Death built a category-defining brand and why the company – less than a decade in, is only just getting started. 00:00 Liquid Death's Marketing Playbook 02:30 Why the Best Ideas Start Dumb 05:00 No Briefs. No Agencies. Just Comedy. 08:00 How Viral Campaigns Are Created 11:10 Winning the Internet vs. Driving Sales 15:10 Building a Billion-Dollar Challenger Brand 19:00 Why Liquid Death Has No Brand Guidelines 22:15 The Metrics That Actually Matter 27:00 Marketing Lessons Any Brand Can Use 28:15 Why AI Can't Replace Great Creativity 34:00 The Future of Digital Commerce 37:35 Three Takeaways for Every CMO
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/lightning-in-a-can-liquid-deaths-killer-creative/id1860114911?i=1000776091849&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。