Google’s CMO Lorraine Twohill on Leading the Frontier
Frontier CMO · Google 出品 · 英文
其他时长未知2026-07-30Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: Google’s CMO Lorraine Twohill on Leading the Frontier Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI. Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack how she’s built one of the world’s most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage. 00:00 Intro 01:00 Google's Startup Days 03:45 Why Local Marketing Wins 05:45 Becoming Google's CMO 08:00 Marketing in a Product-First Company 09:30 The Chrome Growth Playbook 12:10 Human-Centered Brand Storytelling 13:00 What Creators Teach Marketers 14:20 Defining the Frontier CMO 16:15 Marketing Mistakes & Lessons Learned 18:10 Hiring Great Marketers 20:20 Career Advice for the AI Era 22:30 Google's AI Transformation 25:00 AI Productivity & NotebookLM 26:30 Leadership, Resilience & Cancer 29:20 Health, Sleep & Longevity 30:25 Signal or Noise? 32:20 Three Lessons for Every CMO
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/googles-cmo-lorraine-twohill-on-leading-the-frontier/id1860114911?i=1000779064555&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。