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Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling

Frontier CMO · Google 出品 · 英文

其他时长未知2024-07-10Joshua Spanier

本集为英文节目,以下是官方 shownotes 原文(未改写、未翻译)。

Episode: Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy

This week, Dacy Yee, Chief Marketing and Experience Officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with marketing its products. Hear how being intentional throughout her career helped Yee become CMO; how Experian approaches meeting consumer needs; and how leveraging a celebrity personality has helped the company break through with its core audience.

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以上为节目官方 shownotes 原文,仅用于学习与研究。

完整节目请收听:https://podcasts.apple.com/us/podcast/experian-cmo-dacy-yee-on-meeting-consumer-needs-with/id1860114911?i=1000740495889&uo=4

版权归 Google / Think with Google 及节目嘉宾所有。

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