Colin & Samir on the CMO’s Guide to the New Creator Economy
Frontier CMO · Google 出品 · 英文
其他时长未知2026-02-12Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: Colin & Samir on the CMO’s Guide to the New Creator Economy Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
Marketing is colliding with a creator economy that looks more like television, community, and culture, rather than what we used to think of when we think of social media. In this episode of Frontier CMO, Josh Spanier, VP of AI & Marketing Strategy at Google, sits down with Colin Rosenblum and Samir Chaudry, creators and hosts of Colin & Samir, to unpack how the creator landscape has fundamentally changed, and what CMOs can do to get creator partnerships right. They explore why attention without connection is a dead end, how creators have become the arbiters of taste, and why brands must stop treating creator partnerships like performance ads and start building long-term, value-aligned relationships. A practical, forward-looking discussion on creators, community, and the shift from attention to connection.
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/colin-samir-on-the-cmos-guide-to-the-new-creator-economy/id1860114911?i=1000749405504&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。