Carla Hassan on Trust, AI, and Leading Under Pressure
Frontier CMO · Google 出品 · 英文
其他时长未知2026-03-26Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: Carla Hassan on Trust, AI, and Leading Under Pressure Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
Marketing leadership today is defined by pressure: AI disruption, declining trust in institutions, cultural fragmentation, and relentless growth expectations. In this episode of Frontier CMO, Josh Spanier sits down with Carla Hassan, Chief Marketing Officer of JPMorganChase, who leads more than 3,000 marketers across one of the world’s most recognized financial brands. From her early life shaped by displacement to stewarding a 200+ year-old institution, Carla shares how resilience and clarity shape her leadership. The conversation explores why “you don’t build trust with a tagline,” how trust is earned locally at scale, and what it really takes to modernize a marketing organization. Carla unpacks how AI is transforming roles from writers to editors, why layering AI onto broken processes fails, and how CMOs must rethink org design, workflows, and decision rights. For leaders navigating complexity inside large systems, this episode is a candid look at transformation, operational discipline, and building durable brands in uncertain times. 00:00 – Training Teams in the AI Era 01:00 – The Pressure of Being a Modern CMO 02:00 – Carla Hassan’s Journey & Resilience 04:30 – Global vs Local Marketing: Getting It Right 06:30 – Why Brand Consistency is Non-Negotiable 08:30 – Cultural Differences in Money & Messaging 10:30 – Building a Purpose-Driven Global Brand 11:30 – Trust, Transparency & Big Institutions 13:30 – What Modern Marketing Looks Like Today 17:00 – How AI is Reshaping Marketing Teams 20:30 – Speed, Testing & Real-Time Content Feedback 40:30 – Final Takeaways: Trust, AI & Local Relevance
——
以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/carla-hassan-on-trust-ai-and-leading-under-pressure/id1860114911?i=1000757454949&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。