Building a Brand with Substance: Ro’s Reinvention of Healthcare
Frontier CMO · Google 出品 · 英文
其他时长未知2026-10-15Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: Building a Brand with Substance: Ro’s Reinvention of Healthcare Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
Could your doctor's office be just a few clicks away? In this episode of Frontier CMO, host Josh Spanier sits down with Will Flaherty, SVP of Growth at Ro, the digital healthcare platform rethinking not only how care is delivered but how it's marketed. Will explains how Ro earns trust in one of the hardest categories to market, why the brand rejects fear-based messaging in favor of uplifting human stories, and what it took to put Serena Williams at the center of a Super Bowl campaign. He also shares how Ro erased the line between brand and performance, why clinicians sit inside the creative process, and how a little weekend AI tinkering can spark big ideas for the business. Tune in for a master class in marketing when the product you're really selling is trust. 00:00 – Introduction: Will Flaherty, SVP of Growth at Ro 01:00 – Reinventing Healthcare Through Digital Access 03:20 – Building Trust in Healthcare Marketing 05:00 – Ro’s Challenger Brand Marketing Playbook 06:00 – Blurring the Lines Between Brand and Performance Marketing 07:30 – Bringing Medical Experts Into the Creative Process 09:20 – Designing for a Mobile-First Consumer 10:15 – How Ro Uses AI to Drive Marketing Decisions 11:50 – Redefining Growth Beyond Customer Acquisition 12:45 – Using AI to Empower Marketing Teams 15:10 – Serena Williams and the Power of Authentic Storytelling 16:05 – Measuring Super Bowl Campaign Success and Long-Term ROI 17:15 – Career Lessons from SeatGeek, Rent the Runway, and Ro 19:00 – Embracing AI as the Next Major Platform Shift 20:45 – Signal or Noise: The Future of Healthcare 21:45 – CMO Download: Podcasts, Search, and YouTube 23:05 – Three Key Takeaways for Marketers
——
以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/building-a-brand-with-substance-ros/id1860114911?i=1000796453479&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。