Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy
Frontier CMO · Google 出品 · 英文
其他时长未知2026-07-23Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
In today’s creator economy, the audience is in charge. Colin Rosenblum and Samir Chaudry explain what this means for CMOs trying to build brands people actually chose to spend time with, not just marketing they scroll past. Back by popular demand, this Frontier CMO conversation unpacks the creator landscape and why attention without connection is a dead end. Whether you’re building a creator strategy for the first time or rethinking how your brand shows up online, this episode offers a practical playbook for building lasting creator partnerships, earning audience trust, and staying ahead of where marketing is going. 🔔 Subscribe for more insights from marketing's frontier: https://www.youtube.com/playlist?list=PLNBdIP33wJ3qH-T0AZE7DJPq-x2ppu2Jq 💡 What you'll learn in this episode: Why brands must stop acting like "bad party guests" and start adding real value to creator narratives How to transition your brand from a background logo to an active "character" in a creator’s universe. How to look past superficial views and vanity metrics to measure genuine audience trust and brand ROI. Why modern creator content looks more like high-production television, community-building, and culture than traditional social media. 🔗 Resources & Links: Connect with Josh Spanier on LinkedIn: https://www.linkedin.com/in/joshua-spanier-4576b5/ Subscribe to the Frontier CMO newsletter: https://www.linkedin.com/newsletters/frontier-cmo-7414735485358788608/ #FrontierCMO #CreatorEconomy #MarketingStrategy #ColinAndSamir #CMO
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/best-of-frontier-cmo-colin-and-samir-on-the-cmos/id1860114911?i=1000778000489&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。