你的内容正在腐蚀品牌：AI 时代网站还剩什么价值
Frontier CMO · Google 出品 · 英文
其他时长未知2026-08-20Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: your content is corrosive: anda gansca on the future of websites in the ai era Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
The future of content and websites isn't about chasing vanity impressions—it’s about driving true digital retention. Recorded live at New York’s Guggenheim Museum, Knotch CEO and co-founder Anda Gansca joins Frontier CMO host Josh Spanier to unpack how the brand website is evolving in an AI-first world. In this episode, we uncover the hidden trap of "corrosive content" driving 80% of web traffic to bounce instantly, and outline a strategic playbook for modern marketing leaders. Because the website remains the definitive front door for customer discovery and high-stakes decision-making, mastering the next era of web content is more than just site refresh;it is a critical growth imperative for today’s CMO. 00:00 Why Most Brand Content Fails 02:00 Cutting Through the AI Hype 05:00 How Brands Can Win in the AI Era 08:00 Impressions vs. Real Relevance 10:00 Rethinking the Website Experience 12:00 What CMOs Need to Learn About AI 16:00 Building a Culture of AI Experimentation 19:00 Getting Your Data AI-Ready 21:00 AI Slop vs. Great Marketing 23:00 How AI Is Changing Agencies 25:00 AI, Jobs & the MarTech Stack 26:30 Signal or Noise + Final Takeaways
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/your-content-is-corrosive-anda-gansca-on-the-future/id1860114911?i=1000784505004&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。