重建 AT&T：把「客户痴迷」变成可执行的增长机制
Frontier CMO · Google 出品 · 英文
其他时长未知2026-10-01Joshua Spanier
本集为英文节目，以下是官方 shownotes 原文（未改写、未翻译）。
Episode: rebuilding at&t: the secret to scaling customer obsession Show: Frontier CMO Podcast by Think with Google Host: Joshua Spanier, Google VP of AI and Marketing Strategy
How do you transform one of the world's most iconic telecom giants into a modern, customer-obsessed growth powerhouse? In the latest episode of Frontier CMO, host Josh Spanier welcomes Kellyn Smith Kenny, Chief Marketing & Growth Officer at AT&T, for an inside look at AT&T's multi-year reinvention. Kellyn shares how she bridged creative storytelling with financial accountability, gained unanimous C-suite buy-in to become more customer-centric, and established a sustainable competitive moat in connectivity. Tune in for a master class about CMOs as the voice of the customer. 00:00 – Rebuilding AT&T Around the Customer 04:00 – Why Moving Faster Mattered 05:00 – The AT&T Guarantee 06:00 – Differentiating in a Commoditized Category 09:00 – Turning Customer Problems Into Loyalty 12:00 – Building a Brand Beyond Advertising 15:00 – Fixing the Story, Not the Storytelling 17:00 – AT&T’s AI Legacy and Future 18:00 – How AI Is Transforming Marketing 20:00 – The Skills Marketers Need in the AI Era 22:00 – Career Lessons From Accenture, Microsoft, Uber & More 26:00 – Signal or Noise + Three Takeaways
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以上为节目官方 shownotes 原文，仅用于学习与研究。
完整节目请收听：https://podcasts.apple.com/us/podcast/rebuilding-at-t-the-secret-to-scaling-customer-obsession/id1860114911?i=1000792530646&uo=4
版权归 Google / Think with Google 及节目嘉宾所有。