Online or in-store? How fashion shopping habits vary across U.S. statesArticle
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Online or in-store? How fashion shopping habits vary across U.S. statesArticle
Fashion shopping in the U.S. is fragmented between online and offline channels. While around a third of adults mostly or always shop for clothes and shoes offline (34%) just over a quarter primarily buy online (27%), with one in three splitting their purchases between both (34%). However, the balance varies considerably across the country. New analysis of YouGov Profiles data shows in which states online shopping has gained the strongest foothold, where offline remains partic
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Fashion shopping in the U.S. is fragmented between online and offline channels. While around a third of adults mostly or always shop for clothes and shoes offline (34%) just over a quarter primarily buy online (27%), with one in three splitting their purchases between both (34%). However, the balance varies considerably across the country. New analysis of YouGov Profiles data shows in which states online shopping has gained the strongest foothold, where offline remains partic
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Fashion shopping in the U.S. is fragmented between online and offline channels. While around a third of adults mostly or always shop for clothes and shoes offline (34%) just over a quarter primarily buy online (27%), with one in three splitting their purchases between both (34%). However, the balance varies considerably across the country. New analysis of YouGov Profiles data shows in which states online shopping has gained the strongest foothold, where offline remains partic
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