What matters when Americans choose an insurance provider – and where do they research?Article
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What matters when Americans choose an insurance provider – and where do they research?Article
Older consumers place greater emphasis on several traditional insurance factors YouGov’s analysis finds that price is the leading consideration across all generations involved in the insurance-buying process, however, its importance increases with age. While 55% of Gen Z consumers say low prices or premiums matter when choosing a provider, the share rises successively among Millennials (67%), Gen Xers (73%) and Baby Boomers (74%). A similar pattern is shown across the generat
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Older consumers place greater emphasis on several traditional insurance factors YouGov’s analysis finds that price is the leading consideration across all generations involved in the insurance-buying process, however, its importance increases with age. While 55% of Gen Z consumers say low prices or premiums matter when choosing a provider, the share rises successively among Millennials (67%), Gen Xers (73%) and Baby Boomers (74%). A similar pattern is shown across the generat
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Older consumers place greater emphasis on several traditional insurance factors YouGov’s analysis finds that price is the leading consideration across all generations involved in the insurance-buying process, however, its importance increases with age. While 55% of Gen Z consumers say low prices or premiums matter when choosing a provider, the share rises successively among Millennials (67%), Gen Xers (73%) and Baby Boomers (74%). A similar pattern is shown across the generat
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