Flo and Motorway’s Playbook for Getting Cited by AI
Flo and Motorway’s Playbook for Getting Cited by AI
Brands are increasingly trying to get recommended by AI assistants like ChatGPT. Effective tools in this new marketing arsenal include tracking the answer engines’ outputs, hiring dedicated discoverability staffers, and being rigorous in maintaining brand consistency. At car-selling platform Motorway, leadership now tracks large language model outputs in real time, Cassie Hall, Motorway’s marketing and brand director, said at the Semrush Spotlight event in London on Tuesday.
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Brands are increasingly trying to get recommended by AI assistants like ChatGPT. Effective tools in this new marketing arsenal include tracking the answer engines’ outputs, hiring dedicated discoverability staffers, and being rigorous in maintaining brand consistency. At car-selling platform Motorway, leadership now tracks large language model outputs in real time, Cassie Hall, Motorway’s marketing and brand director, said at the Semrush Spotlight event in London on Tuesday.
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Brands are increasingly trying to get recommended by AI assistants like ChatGPT. Effective tools in this new marketing arsenal include tracking the answer engines’ outputs, hiring dedicated discoverability staffers, and being rigorous in maintaining brand consistency. At car-selling platform Motorway, leadership now tracks large language model outputs in real time, Cassie Hall, Motorway’s marketing and brand director, said at the Semrush Spotlight event in London on Tuesday.
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