Omnicom Nabs Coca-Cola’s North America Media Account While WPP Retains Globally
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Omnicom Nabs Coca-Cola’s North America Media Account While WPP Retains Globally
WPP has retained Coca-Cola’s global media account and Omnicom has won its North American business after two separate competitive reviews and weeks of speculation. It’s a major victory for incumbent WPP, which initially won Coca-Cola’s global integrated marketing account in 2020, valued at the time at $4 billion. It holds onto the creative and production business, along with creator marketing. In a statement, WPP CEO Cindy Rose said she was “proud” to build on the foundational
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WPP has retained Coca-Cola’s global media account and Omnicom has won its North American business after two separate competitive reviews and weeks of speculation. It’s a major victory for incumbent WPP, which initially won Coca-Cola’s global integrated marketing account in 2020, valued at the time at $4 billion. It holds onto the creative and production business, along with creator marketing. In a statement, WPP CEO Cindy Rose said she was “proud” to build on the foundational
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WPP has retained Coca-Cola’s global media account and Omnicom has won its North American business after two separate competitive reviews and weeks of speculation. It’s a major victory for incumbent WPP, which initially won Coca-Cola’s global integrated marketing account in 2020, valued at the time at $4 billion. It holds onto the creative and production business, along with creator marketing. In a statement, WPP CEO Cindy Rose said she was “proud” to build on the foundational
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