Dentsu Creative Expands Scope With Diageo Across U.S. Trade and Shopper Marketing
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Dentsu Creative Expands Scope With Diageo Across U.S. Trade and Shopper Marketing
SUBSCRIPTION ONLY Dentsu Creative Dentsu Creative has been selected to lead Diageo’s U.S. trade and shopper marketing business, ADWEEK has learned. The contract expands a more than 25-year relationship between the companies. Dentsu declined to quantify the length of the engagement or the size of the expanded scope. According to a joint release, Dentsu Creative participated in a “competitive” review to land the global alcoholic beverage’s largest market. A source familiar with
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SUBSCRIPTION ONLY Dentsu Creative Dentsu Creative has been selected to lead Diageo’s U.S. trade and shopper marketing business, ADWEEK has learned. The contract expands a more than 25-year relationship between the companies. Dentsu declined to quantify the length of the engagement or the size of the expanded scope. According to a joint release, Dentsu Creative participated in a “competitive” review to land the global alcoholic beverage’s largest market. A source familiar with
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SUBSCRIPTION ONLY Dentsu Creative Dentsu Creative has been selected to lead Diageo’s U.S. trade and shopper marketing business, ADWEEK has learned. The contract expands a more than 25-year relationship between the companies. Dentsu declined to quantify the length of the engagement or the size of the expanded scope. According to a joint release, Dentsu Creative participated in a “competitive” review to land the global alcoholic beverage’s largest market. A source familiar with
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