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Campaign Brief· Ricki Green·· 2 天前

KIC launches KICHydration with ‘the hard part vs the easy part’ campaign via Willow & Blake

KIC launches KICHydration with ‘the hard part vs the easy part’ campaign via Willow & Blake

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Australian wellness brand KIC has teamed up with Melbourne-based creative agency Willow & Blake on a new campaign celebrating the launch of KICHydration, a significant milestone in the brand’s decade-long journey. Co-founded by Steph Claire Smith and Laura Henshaw, KIC has grown from a fitness-focused digital offering into one of Australia’s most recognised wellness brands, building a loyal community around its accessible, feel-good approach to health and movement. As the bra

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Australian wellness brand KIC has teamed up with Melbourne-based creative agency Willow & Blake on a new campaign celebrating the launch of KICHydration, a significant milestone in the brand’s decade-long journey. Co-founded by Steph Claire Smith and Laura Henshaw, KIC has grown from a fitness-focused digital offering into one of Australia’s most recognised wellness brands, building a loyal community around its accessible, feel-good approach to health and movement. As the bra

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01 / SIGNAL

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Australian wellness brand KIC has teamed up with Melbourne-based creative agency Willow & Blake on a new campaign celebrating the launch of KICHydration, a significant milestone in the brand’s decade-long journey. Co-founded by Steph Claire Smith and Laura Henshaw, KIC has grown from a fitness-focused digital offering into one of Australia’s most recognised wellness brands, building a loyal community around its accessible, feel-good approach to health and movement. As the bra

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