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Key findings: Nike led fashion retail brands, recording a net Buzz score of 19.9 points. Costco topped the retail store rankings with a net Buzz score of 23.0 points, followed by Lowe’s (22.1) and Walmart (21.0). Dove led skincare, hair and cosmetics brands with a net Buzz score of 26.9 points. Super Mario Bros. topped the video game brand rankings with a net Buzz score of 22.6 points among U.S. gamers. With this year’s Black Friday and Cyber Monday fast approaching, which br
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