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  1. 中国4A·广告案例
    案例动作 · 广告/投放campaign-case

    雀巢咖啡x鲁豫上线新广告,鼓励年轻人带着好奇奔赴世界

    雀巢咖啡携手鲁豫上线了一支全新广告片,鼓励年轻人安顿清晨、带着好奇奔赴世界。广告片让雀巢咖啡成为陪伴人们开启晨间探索、保持对世界新鲜感的伙伴,进而引发年轻人的情感共鸣。

    1 个来源记录

  2. Adweek
    事件动作 · 研究/数据martech-data

    Treasure AI 在 Agentic World 2026 发布 Digital Workers 与 Personalization Studio

    Treasure AI(原 Treasure Data)在迈阿密举办的 Agentic World 2026 上发布 Digital Workers、Personalization Studio 两款产品,并宣布邮件营销改为 Engagement-Based Pricing,计费模式从 cost-per-email 变为 cost-per-click,两款产品现已对客户开放。

    1 个来源记录

  3. Ipsos Research
    趋势动作 · 研究/数据consumer-trends

    Ipsos 播客 The Experience Perspective 第 10 季上线

    Ipsos 播客 The Experience Perspective 推出第 10 季,面向负责品牌承诺、CX 测量与设计、神秘顾客、HR 及员工体验的从业者,可在 iTunes、Spotify、SoundCloud 订阅。第 10 季已更新至第 4 集,涵盖内部沟通、客户体验作为运营系统、职场代际等主题,第 1 集涉及 TD Bank。

    1 个来源记录

  4. Braze Resources
    事件动作 · 代言/达人campaign-case

    Braze 公布 2026 Torchie Awards 获奖名单

    Braze 公布 2026 年 Torchie Awards 获奖名单,涵盖 AI in Action、Campaign of the Year、Collaborative Team of the Year 和 Creative Excellence 等类别。

    1 个来源记录

  5. Microsoft Advertising Resources
    信号

    Announcing the 2026 Microsoft Advertising Partner Awards Finalists: North America

    Each year, the Microsoft Advertising Partner Awards recognize the remarkable achievements, innovation, and client impact delivered by our partner ecosystem. Today, we are proud to unveil the finalists for the 2026 Microsoft Advertising Partner Awards and celebrate the organizations raising the bar for excellence around the world. These finalists were selected from submissions across North America, recognizing work completed between July 2025 and July 2026. Their entries showc

    1 个来源记录

  6. Google Analytics 产品动态
    信号

    Turn insights into ROI with Google Analytics

    Oct 27, 2022 | Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have to rethink their approach to measurement in order to keep getting the insights they rely on. Today we’re introducing new resources to help you make the switch to Google Analytics 4, improved machin

    1 个来源记录