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原始文章 本页 40 条

来源材料,尚未完成事件与案例整理

10月8日周四
  1. ExchangeWire全球综合 · 平台与渠道原文日期已确认来源运行中即时卡片来源标记已记录

    OpenAI将在ChatGPT图像生成结果旁推出视觉广告

    OpenAI计划本月晚些时候在美国为ChatGPT图像生成结果添加视觉展示广告,面向首批测试广告主的产品和服务。OpenAI称广告将清晰标注且不影响ChatGPT的回答,该格式最终将扩展至ChatGPT的1.2 billion weekly users。

    广告/投放
  2. Social Media Today全球综合 · 市场研究与数据原文日期已确认来源运行中即时卡片来源标记已记录

    SE Ranking研究:活跃社媒有助于提升品牌在AI搜索结果中的可见度

    SE Ranking分析了100,000个关键词,发现社交平台链接出现在67.66%的Google AI overview、32.39%的Google AI Mode和8.4%的ChatGPT回答中。在Google AI Mode中,社交平台在品牌词回答中被引用39.34%,在非品牌词中被引用48.58%。研究指出,针对不同AI工具需采取差异化优化策略,且AI工具的引用方式可能发生变化。

    研究/数据
10月7日周三
  1. ExchangeWire全球综合 · 广告与媒介原文日期已确认来源运行中即时卡片来源标记已记录

    Shirley Marschall专栏:广告库存质量的两种恶化路径与Chrome新增的CrUX广告指标

    Shirley Marschall在ExchangeWire最新专栏中指出,广告库存质量恶化存在“污染”与“趋同”两种路径,Adalytics对ANA Programmatic Media Supply Chain Transparency study的研究显示。

    广告/投放研究/数据
  2. Search Engine Journal全球综合 · 规则与行业观察原文日期已确认来源运行中即时卡片来源标记已记录

    Google搜索反垄断裁决:广告主下一步应核查什么

    Silver Arbitration Law, PLLC赞助的文章指出,2024年8月法院认定Google通过“定价旋钮”抬高通用搜索文字广告CPC,涉及2012–2019年格式定价、2014年起的Squashing及2019年起的rGSP(预计顶部广告位CPC上升5–6%)。

    广告/投放
  3. Australia OAIC澳新 · 规则与行业观察原文日期已确认来源运行中即时卡片来源标记已记录

    澳大利亚OAIC对智能眼镜软件提供商Shenzhen Qingcheng启动正式调查

    澳大利亚信息专员办公室(OAIC)宣布对HeyCyan app的提供商Shenzhen Qingcheng启动正式调查,原因是该实体未回应初步问询,且第三方对其技术和隐私政策的分析引发担忧。

    公关/回应规则/监管
10月6日周二
10月5日周一
10月1日周四
9月29日周二
  1. Google AI Blog全球综合 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    Watch the winning trailer from the Future Vision XPRIZE, The Gifted.

    Earlier this year, we partnered with XPRIZE and Range Media Partners to launch the Future Vision XPRIZE, a global competition calling for films that envision a hopeful, technology-enabled future. Last week in Los Angeles, independent filmmaker Jeff Synthesized was named the grand prize winner for The Gifted . Inspired by a deeply personal story, the film centers on an 11-year-old boy who recreates his late mother’s voice and essence out of love and code. What emerges across t

9月23日周三
  1. HubSpot Marketing Blog全球综合 · 工具与 AI 技术原文日期已确认来源运行中即时卡片来源标记已记录

    AEO checker工具:衡量品牌在AI答案引擎中的可见度 [2026]

    HubSpot发布指南,介绍AEO checker工具如何衡量品牌在ChatGPT、Perplexity、Gemini及Google AI Overviews等答案引擎中的可见度。指南涵盖手动检查方法、工具对比与购买标准,并指出Google自2026年6月开始推出生成式AI表现报告,但仅覆盖部分站点且只报告展示次数。

    研究/数据
  2. UK Competition and Markets Authority英国 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    Google’s general search services: proposed user choice conduct requirement

    Closed consultation Consultation description In October 2025, the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). On 28 January 2026, we consulted on a series of conduct requirements in relation to Google’s general search services. This included a proposed conduct requirement to improve the way that Google presents choices to consumers, and how they influence decision making

9月22日周二
9月17日周四
  1. Social Media Examiner全球综合 · 平台与渠道原文日期已确认来源运行中即时卡片来源标记已记录

    Social Media Examiner:用一张产品照生成AI图片库,并让AI推荐你的业务

    Social Media Examiner 在2026-09-17发布的这期内容介绍了如何用一张产品照生成整套AI图片库,以及如何让AI推荐你的业务。文中提到,AI strategist Liron Segev(AnswerContentEngine.com创始人)讲解了让业务被AI系统引用、提及和链接的方法。

  2. Similarweb Blog全球综合 · 市场研究与数据原文日期已确认来源运行中即时卡片来源标记已记录

    Similarweb:2026年8月全球访问量前100网站榜单

    Similarweb基于其web流量数据分析了2026年8月全球访问量前100的网站,google.com以约86.59 billion visits位居第一,环比下滑0.42%。榜单显示多数头部平台流量波动不大,但部分站点出现明显变化,如temu.com环比增长10.60%,而yahoo.com环比下滑4.04%。

    研究/数据
9月16日周三
  1. Google Ads & Commerce全球综合 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    Rethink 2026

    To help marketers thrive during the upcoming AI-powered holiday season, we’re sharing product updates and practical ways to engage customers and boost ROI. Check out our posts ahead of — and at — Rethink 2026 to learn more about what’s new.

  2. Google AI Blog全球综合 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    Building AI to accelerate science and improve lives

    Sep 15, 2026 | We’re asking what’s possible for health, natural disaster and weather resilience, learning, and economic opportunity. Listen to article [[duration]] minutes This content is generated by Google AI. Generative AI is experimental Today, we reached a significant milestone that stands as a testament to decades of AI research and advancement: Google technologies now support more than 300 languages , spoken by 7 billion people — representing 86% of the global populati

    广告/投放
9月10日周四
  1. HubSpot Marketing Blog全球综合 · 工具与 AI 技术原文日期已确认来源运行中即时卡片来源标记已记录

    HubSpot:2026年营销人应了解的AI搜索工具指南

    HubSpot发布指南,介绍AI搜索工具的定义、买家研究方式的变化及营销人应纳入工具栈的工具。文中将AI搜索工具分为answer engines、AI site search tools和AEO工具三类,并引用Forrester数据称94%的B2B买家在近期采购过程中使用AI,其中55%用于比较供应商。

    研究/数据
  2. Social Media Examiner全球综合 · 平台与渠道原文日期已确认来源运行中即时卡片来源标记已记录

    AI 工具快捷键技巧、AI 内容质量提升方法与行业新闻

    Social Media Examiner 在 2026-09-10 发布的资讯汇总介绍了在 AI 工具中输入 @ 或 / 调出隐藏菜单的技巧,并分享了 Austin Marchese 关于用 AI 提升内容质量的方法。行业新闻包括 Google 发布 Lyria 3.5、Gemini 3.8 Flash 及其网络安全变体,以及 OpenAI 推出 GPT-6 Astra。

9月8日周二
  1. Social Media Examiner全球综合 · 工具与 AI 技术原文日期已确认来源运行中即时卡片来源标记已记录

    如何让AI推荐你的业务:面向ChatGPT、Claude和Perplexity的内容优化方法

    Social Media Examiner发布文章,介绍如何创建能被ChatGPT、Claude和Perplexity等AI工具引用和推荐的内容,包括网站结构、newsletter复用和AI引用优化。文中提到约68%的Google搜索查询不再产生网站点击,并引用Liron Segev的案例:一家咨询公司在三周内声称其在AI推荐中占据72%的品类份额。

9月3日周四
8月28日周五
  1. Google Ads & Commerce全球综合 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    Reach your audience in new ways with August’s Demand Gen Drop.

    In the second half of 2025, we introduced hundreds of improvements to Demand Gen campaigns that, on average, are driving a 30% increase in conversions or conversion value for advertisers. 1 We’re now unveiling new tools to help advertisers drive high-quality leads and acquire customers on YouTube and beyond. We’re testing new ways for viewers to start conversations with brands on messaging apps directly from Demand Gen ads on YouTube, moving high-intent customers closer to pu

    广告/投放
  2. Google AI Blog全球综合 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    3 new ways to plan and book travel in Search

    Aug 27, 2026 | Our latest upgrades for AI Mode in Search can help you track flight prices, view points or miles rates, and book your dream hotel. James Byers Group Product Manager, Search Planning a trip comes with lots of moving parts and countless options to consider. With AI Mode in Search , you can already get real-time data to compare flights and hotels, find the best recommendations across the web, and craft the perfect itinerary . Now, we’re upgrading that experience w

8月27日周四
8月19日周三
  1. Semrush Blog全球综合 · 营销信号原文日期已确认来源运行中来源信息有限

    The ultimate guide to creating a content marketing strategy

    Many companies still build their entire content marketing strategy around getting articles to rank on Google. That approach can generate traffic and leads, but it’s too dependent on one source. In this guide, you’ll learn how to create a content marketing strategy that reaches your audience across all the places they spend time online and connects every decision to a clear business goal. Content marketing should plan for multiple discovery paths For years, many teams built th

    广告/投放
8月12日周三
  1. HubSpot Marketing Blog全球综合 · 工具与 AI 技术原文日期已确认来源运行中即时卡片来源标记已记录

    HubSpot:如何衡量 AI search visibility ROI(AI 搜索可见度投资回报)

    HubSpot 于 2026-08-12 发布指南,提出用三层框架衡量 AI search visibility ROI:Visibility(可见度,如 Share of AI voice、Citation rate)、Engagement(互动,如品牌搜索与直接流量)和 Revenue(营收)。

    广告/投放
7月10日周五
  1. Google Ads & Commerce全球综合 · 营销信号历史资料来源运行中来源信息有限来源标记已记录

    Expanding AI transparency in ads

    Jul 09, 2026 | We’re introducing additional features, including a "How this ad was made" panel, to help people easily understand when generative AI was used to create or alter an ad. Keerat Sharma VP & General Manager, Ads Privacy and Safety As generative AI opens up new ways for businesses large and small to create ads, we’re introducing additional transparency features across our advertising products. We want to help people better understand the ads they see, while providin

6月15日周一
  1. Semrush Blog全球综合 · 营销信号历史资料来源运行中来源信息有限来源标记已记录

    Google Analytics for beginners: the complete GA4 guide

    This Google Analytics for beginners guide walks through Google Analytics 4 (GA4), from account creation through the reports that actually drive decisions. We'll cover setup, verification, conversions (now called key events), Google Search Console and Google Ads linking, and user management. Here's the catch: GA4 will technically work after a five-minute install, but the reports won't actually help you make decisions unless you've configured it properly. Most beginners install

    广告/投放
3月26日周四
  1. Google Analytics 产品动态全球综合 · 营销信号历史资料来源运行中来源信息有限来源标记已记录

    5 ways to collaborate with our agentic advisors

    Mar 25, 2026 | Check out our best practices and tips to help drive performance with Ads Advisor and Analytics Advisor. Omer Shakil Software Engineering Manager, Google Analytics Ashutosh Kumar Mishra Product Manager, Google Ads Listen to article [[duration]] minutes This content is generated by Google AI. Generative AI is experimental Marketing moves fast, and your AI tools should do more than just keep up — they should help you stay ahead. While the industry is seeing a surg

    广告/投放
3月20日周五
  1. Advertising Week全球综合 · 营销案例与创意历史资料来源运行中即时卡片来源标记已记录

    Advertising Week Europe 2026 公布 The Future is Female 入围名单

    Advertising Week 公布 The Future is Female 2026 官方入围名单,表彰在营销、广告和科技领域推动边界的女性。名单包含来自 Axis、Oystercatchers、M+C Saatchi Group UK、Google、Chivas Regal 等机构的 20 余位从业者。获奖者将于 3 月 25 日周三的仅限邀请颁奖典礼上揭晓。

    广告/投放
11月13日周四
  1. Google Analytics 产品动态全球综合 · 营销信号历史资料来源运行中来源信息有限来源标记已记录

    Google's AI advisors: agentic tools to drive impact and insights

    Nov 12, 2025 | Ads Advisor and Analytics Advisor are coming to English-language accounts this December. Dan Taylor Vice President, Global Ads The digital ad world is more complex than ever, and the pressure to deliver results is immense. We’re announcing two agents using the latest Gemini models — Ads Advisor and Analytics Advisor — to help advertisers unlock key insights and drive improved campaign performance. These tools are rolling out to all English-language accounts acr

    广告/投放
10月19日周四
  1. Google Analytics 产品动态全球综合 · 营销信号历史资料来源运行中来源信息有限来源标记已记录

    What’s next for Analytics 360

    Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of all businesses. Today we’re introducing new highly-

    广告/投放
10月28日周五
  1. Google Analytics 产品动态全球综合 · 营销信号历史资料来源运行中来源信息有限

    Turn insights into ROI with Google Analytics

    Oct 27, 2022 | Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have to rethink their approach to measurement in order to keep getting the insights they rely on. Today we’re introducing new resources to help you make the switch to Google Analytics 4, improved machin

    广告/投放
3月16日周三
  1. Google Analytics 产品动态全球综合 · 营销信号历史资料来源运行中来源信息有限来源标记已记录

    Prepare for the future with Google Analytics 4

    Mar 16, 2022 | In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for th

    广告/投放