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平台Google Search3 条公开信号平台Google Search Console2 条公开信号

原始文章 本页 13 条

来源材料，尚未完成事件与案例整理

10月8日周四
  1. Search Engine Journal全球综合 · 广告与媒介原文日期已确认来源运行中即时卡片来源标记已记录

    Leadzai：为小型企业客户规模化制作AI视频广告的3步流程

    赞助方Leadzai发布文章，介绍为小型企业客户规模化制作AI视频广告的3步流程，适用于TikTok、Reels和AI Search。文章引用数据称，86%的广告主已使用或计划使用生成式AI制作视频广告创意，且中小品牌采用速度更快。流程第一步要求用多模态LLM基于客户现有照片和业务信息生成故事线，第二步选择支持参考图的AI视频生成器。

    广告/投放研究/数据
10月7日周三
  1. Search Engine Journal全球综合 · 规则与行业观察原文日期已确认来源运行中即时卡片来源标记已记录

    Google搜索反垄断裁决：广告主下一步应核查什么

    Silver Arbitration Law, PLLC赞助的文章指出，2024年8月法院认定Google通过“定价旋钮”抬高通用搜索文字广告CPC，涉及2012–2019年格式定价、2014年起的Squashing及2019年起的rGSP（预计顶部广告位CPC上升5–6%）。

    广告/投放
10月6日周二
10月5日周一
9月23日周三
  1. UK Competition and Markets Authority英国 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    Google’s general search services: proposed user choice conduct requirement

    Closed consultation Consultation description In October 2025, the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). On 28 January 2026, we consulted on a series of conduct requirements in relation to Google’s general search services. This included a proposed conduct requirement to improve the way that Google presents choices to consumers, and how they influence decision making

9月16日周三
  1. Google AI Blog全球综合 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    Building AI to accelerate science and improve lives

    Sep 15, 2026 | We’re asking what’s possible for health, natural disaster and weather resilience, learning, and economic opportunity. Listen to article [[duration]] minutes This content is generated by Google AI. Generative AI is experimental Today, we reached a significant milestone that stands as a testament to decades of AI research and advancement: Google technologies now support more than 300 languages , spoken by 7 billion people — representing 86% of the global populati

    广告/投放
9月10日周四
  1. HubSpot Marketing Blog全球综合 · 工具与 AI 技术原文日期已确认来源运行中即时卡片来源标记已记录

    HubSpot：2026年营销人应了解的AI搜索工具指南

    HubSpot发布指南，介绍AI搜索工具的定义、买家研究方式的变化及营销人应纳入工具栈的工具。文中将AI搜索工具分为answer engines、AI site search tools和AEO工具三类，并引用Forrester数据称94%的B2B买家在近期采购过程中使用AI，其中55%用于比较供应商。

    研究/数据
8月28日周五
  1. Google AI Blog全球综合 · 营销信号原文日期已确认来源运行中来源信息有限来源标记已记录

    3 new ways to plan and book travel in Search

    Aug 27, 2026 | Our latest upgrades for AI Mode in Search can help you track flight prices, view points or miles rates, and book your dream hotel. James Byers Group Product Manager, Search Planning a trip comes with lots of moving parts and countless options to consider. With AI Mode in Search , you can already get real-time data to compare flights and hotels, find the best recommendations across the web, and craft the perfect itinerary . Now, we’re upgrading that experience w

8月12日周三
  1. HubSpot Marketing Blog全球综合 · 工具与 AI 技术原文日期已确认来源运行中即时卡片来源标记已记录

    HubSpot：如何衡量 AI search visibility ROI（AI 搜索可见度投资回报）

    HubSpot 于 2026-08-12 发布指南，提出用三层框架衡量 AI search visibility ROI：Visibility（可见度，如 Share of AI voice、Citation rate）、Engagement（互动，如品牌搜索与直接流量）和 Revenue（营收）。

    广告/投放
6月15日周一
  1. Semrush Blog全球综合 · 营销信号历史资料来源运行中来源信息有限来源标记已记录

    Google Analytics for beginners: the complete GA4 guide

    This Google Analytics for beginners guide walks through Google Analytics 4 (GA4), from account creation through the reports that actually drive decisions. We'll cover setup, verification, conversions (now called key events), Google Search Console and Google Ads linking, and user management. Here's the catch: GA4 will technically work after a five-minute install, but the reports won't actually help you make decisions unless you've configured it properly. Most beginners install

    广告/投放