Google Analytics for beginners: the complete GA4 guide
This Google Analytics for beginners guide walks through Google Analytics 4 (GA4), from account creation through the reports that actually drive decisions. We'll cover setup, verification, conversions (now called key events), Google Search Console and Google Ads linking, and user management. Here's the catch: GA4 will technically work after a five-minute install, but the reports won't actually help you make decisions unless you've configured it properly. Most beginners install